FRNZY is revolutionizing the e-commerce landscape for Generation Z, a demographic notoriously challenging to engage.

Gen Z experiences a remarkable 31% lower e-commerce conversion rate compared to the average. FRNZY tackles this issue head-on by introducing a peer-to-peer live shopping platform that is both highly flexible and infinitely scalable. FRNZY bridges the gap between buyers and sellers, catering to the 163 million-strong Gen Z audience by seamlessly blending the strengths of e-commerce and social media.

Martijn Moerbeek and Joseph Khan launched FRNZY in 2023 with a simple mission: to let Gen Z buy and sell hype fashion in real-time through live shopping.

They designed, built, and launched an MVP app in 3 months flat to test their hypothesis, and in two months post-MVP launch, they had over 5,000 users who placed more than 15,000 bids across 120 auctions.

Using their lessons learned, they engaged Zade to help design their app’s full peer-to-peer version, including live shows, marketplace, and weekly fashion drops. Moreso, it incorporates a novel “bid-to-earn” auction, where even if you’re not successful, you earn a financial reward for helping with price discovery. The earlier and higher you bid, the larger your reward.

In our collaboration with FRNZY, we utilized our unique design framework to transform their vision into a tangible product in just 30 days. This rapid prototype creation enabled swift testing and iteration, crucial for FRNZY’s dynamic market needs. Our commitment was further demonstrated by using our in-house design system, developed with a $20,000 investment and provided for free to aid FRNZY’s journey. This approach significantly reduced development time and expenses, fast-tracking FRNZY’s product from concept to a market-ready prototype.

Our collaboration with FRNZY enabled them to assess market fit effectively and empowered them to present their prototype independently to their audience, ensuring direct and meaningful engagement. This approach not only aids in refining the product direction based on subtle customer insights but also offers substantial cost savings by identifying and addressing potential issues early. This strategy allows FRNZY to gain a broader and more informed perspective of the market, streamlining its path toward a successful product launch.

Integrating a tangible prototype and supportive customer data provides the necessary factors to make investors confident enough in the startup’s vision to provide financial backing. This highlights FRNZY’s innovative concept and establishes its credibility and investment-worthiness, crucial for distinguishing their idea in a competitive market.